Topline ran the Paint Sale campaign for the group's participating members. The marketing department developed various print and digital assets to support the campaign across shop floors and online platforms. Physical assets included an A4 double-sided flyer, an A0 poster, and an A4 and DL POS. Digital assets included B2C social media, website and B2B portal tiles, product images and banners, motion graphics and animations, an interactive online version of the flyer, and a newsletter.